Strategic Marketing Planning .
Creating an overall strategic plan for your marketing activities involves taking a “big picture” look at your company, your products or services,and the market. Doing this ensures that marketing activities throughout the year are aligned with your goals, and that all tactics are implemented keepingthosemain goals in mind. A strategic marketing plan helps companies avoid making “decision on the fly” marketing plans that can often result in marketing money being invested with little or no return.
The professionals at Sutton Brand Management are here toguide you through the strategic marketing planning process. We segment and profile the target market, including developing psychographic information, and capturing demographic details to determine market size, characteristics, and the overall market potential for your product. This collected information can also help us identify growth potential in relevant areas related to your business.
Based on a strategic assessment of your current circumstances and activities, we establish marketing objectives from which a tactical marketing plan is developed. Among other things, this plan lays out the day-to-day marketing activities with real outcomes being defined in concrete terms.
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7320 West Hood Place #101,
Kennewick, WA, 99354