Strategic Marketing Planning .

 Creating an overall strategic plan for your marketing activities involves taking a “big picture” look at your company, your products or services,and the market. Doing this ensures that marketing activities throughout the year are aligned with your goals, and that all tactics are implemented keepingthosemain goals in mind. A strategic marketing plan helps companies avoid making “decision on the fly” marketing plans that can often result in marketing money being invested with little or no return.

The professionals at Sutton Brand Management are here toguide you through the strategic marketing planning process. We segment and profile the target market, including developing psychographic information, and capturing demographic details to determine market size, characteristics, and the overall market potential for your product. This collected information can also help us identify growth potential in relevant areas related to your business.

Based on a strategic assessment of your current circumstances and activities, we establish marketing objectives from which a tactical marketing plan is developed. Among other things, this plan lays out the day-to-day marketing activities with real outcomes being defined in concrete terms.

Make your marketing dollars matter. We can help you develop a strategic marketing plan thatwill have you seeing real results while modulating your annual marketing spending and activities.


Kristi Bendix McClanahan


I’ve worked with Craig for almost a decade now and I could not recommend him more. He is always able to solve any problems that arise as well as providing timely response to our needs. He has also gone above and beyond by helping us with marketing materials as well as website design. He is professional and knowledgeable. I highly recommend Craig and Sutton Brand Management!

Mandy O'Connell


I’ve worked with Sutton Brand Management for several years now, and I can’t recommend them enough. Craig, the owner, always answers or returns calls and emails right away, never leaving us hanging or unsure of where we stand. He patiently deciphers our non-IT talk and in turn thoroughly explains his IT-talk to us in layman’s terms we can work with. No matter what we’re trying to do, we have full confidence that with SBM we’re being taken care of in a professional, timely, and proactive way. I wish all of our business connections were as easy to work with!

Stacey Eneix


Such a great person to work with. Very knowledgeable and really cares about his clients. He’s done a wonderful job helping me with my graphics and social media marketing!


Multimedia, Graphic and Web Design
since 2005



7320 West Hood Place #101,
Kennewick, WA, 99354